VESA iMac Stand
The Opportunity:
Apple’s 24-inch iMacs can be purchased either with a desktop stand or a VESA mount adapter that allows the computer to be hung on the wall with 4 screws.
The problem is that you have to specify which version you want (stand vs. wall mount) when purchasing it because they install an entirely different back to the computer.
It isn't a quick and easy swap.
For the consumer, switching monitor types can often be inaccessible, requiring them to physically go to an Apple store.
For Apple, this split is a whole other product to maintain and manufacture, also requiring their staff to be trained in installing the different backings.
Both benefit from having a simple streamlined form that gives the benefits of both the desktop and the wall mount.
